ABOUT GOOD PAINT
Nail polish with a purpose
Every bottle of Good Paint nail polish gives back. For each bottle sold, we donate to one of our charity partners, sending a positive ripple effect into the world every time you chose Good Paint. Which charity partner does your purchase give to? Well that's your choice. Each color gives to a different cause, putting the choice literally in your hands.
Inspired by the United Nations Sustainable Development Goals
In 2015, the United Nations published 17 Global Goals for 2030 that outline a path to a better future. We're now five years in and progress hasn't been great. But the good news is that the whole world is gearing up for a new roaring 20s: a decade of positive change.
Each signature Good Paint shade in the original line gives back to a different charity partner that takes action to support the goal of the same color.
Right now we're in the pilot phase, with just one shade No. 13: Tree-t Yourself. This high gloss, forest green shade is inspired by UN Sustainable Development Goal 13 for Climate Action and each bottle sold plants a tree.
You've discovered us at the perfect time. We're going to expand the original line soon and want you to tell us what's most important to you.
VEGAN AND MADE FREE FROM 17 TOXINS
Our formulas are vegan and don't contain a long list of 17 toxins, including DBP (Dibutyl Phthalate), Toluene and Formaldehyde
In addition to helping you send positive ripple effects out into the world, it's also really important to us that we aren't putting toxic ripple effects into your body. That's why we've worked to ensure that all of our formulas are free of a long lists of 17 ingredients that have traditionally been included in nail polish. But don't worry, this doesn't mean that our polishes have any less staying power than their more toxic counterparts! They're also vegan with no animal-derived ingredients and absolutely zero animal testing.
CONSCIOUS CONSUMPTION
Doing the right thing, each step of the way
We're also committed to making sure that our business doesn't hurt people or the planet. That means carefully crafting the development and distribution of our product so it's done in the most environmentally and socially conscious way possible. From the small family owned and operated polish supplier we work with in the UK to our cardboard packaging that's made from 90% recycled content and is fully recyclable itself, consciousness for the important details is essential to us.